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Facts about hearing

The ear is a remarkable and intricate organ. Read more about how it works.

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Hearing Loss

1 in 6 adults experience some degree of Hearing Loss

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Hearing solutions

Today’s hearing aids feature advanced technology and stylish designs.

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What is a Hearing Aid

hearing aids

A hearing aid is a highly sophisticated communication device. There are many different types of hearing aids, just as there are many forms of hearing loss but they share five basic components. All of them work on amplifying sounds to enhance particular hearing range problems.

The design can vary but the overall effect is to empower you to live your life to the very fullest.

man with aid

ear with aid

How a hearing aid works
  • Microphone picks up sounds
  • Sounds are analysed by the processing chip
  • Processed sounds are sent to the amplifier
  • Amplified sounds are sent to the loudspeaker
  • Sounds are transmitted by the loudspeaker into the inner ear where they are transformed into electrical impulses
  • Impulses are picked up by the brain where they are processed


Hearing Aid Technology

hearing aid uncovered

In all hearing aids, sound enters through a microphone. It is then processed, amplified and delivered to a receiver (loudspeaker). This sends the output either directly to the user’s ear canal, via tubing to an earmould and into the ear canal, or via a thin wire to a receiver placed directly in the ear.

There are two types of sound processing: Analogue and digital.

Analogue sound processing

In analogue instruments, sound is processed as an electrical signal by a microphone.  Analogue sound is like making a photocopy; the sound is registered and you get an overall picture. But the actual processing is like recopying a photocopy – it can only be done to a certain extent because it causes a deterioration of the original imprint.

Digital sound processing

In a digital hearing aid the acoustic signal is converted into digits (0, 1), processed within the hearing aid, and then reconverted to an analogue acoustic signal for the listener. A digital signal can be repeated endlessly without affecting the overall quality. It’s like making copies of a scanned image: each copy is a perfect duplicate of the original.

Wireless communication

Oticon’s RISE architecture represents a paradigm shift in the hearing aid industry: it offers wireless connectivity and high-speed broadband interoperability between instruments. With RISE two hearing instruments can communicate and perform binaural processing, allowing them to work as one central processor. This brain-like behaviour provides a more authentic listening perspective. In addition to pushing the limits of how hearing instruments process sounds, RISE allows people to connect to a number of Bluetooth enabled electronic devices such as mobile phones, MP3 players etc.


A Style to Suit Everyone

hearing aid style to suit everyone

The days of the ugly hearing aid are over!. Once upon a time there was nothing discreet about hearing aids but now subtle design is paramount in any hearing aid development. Today’s hearing aids are small, discreet and stylish and come in a vast range of colours to suit every personality.

woman with aid

Technological breakthroughs have meant hearing aids are smaller than ever before – in fact, very often far less noticeable than wearing glasses.

The choice is yours

Curious about what styles are available? You’ll be surprised at what you find.

See below


Styles and Colours

hearing aid styles and colours

There are hearing aids available to suit all tastes and pockets. Hearing care professionals will often recommend a system suitable for your individual needs but you will always have a choice.

Today’s most popular styles include:
hearing aid style miniRITE

Mini Receiver-in-the-ear (miniRITE)

MiniRITE is extremely popular because of its tiny size


hearing aid style RITE

Receiver-in-the-ear (RITE)

Slightly larger than the mini but still barely noticeable


hearing aid style BTE

Behind-the-ear (BTE)

More powerful than miniRITE and RITE, yet very discreet

hearing aid style ITE

In-the-ear (ITE)

Easy to handle and suitable for a wide range of hearing losses


hearing aid style CIC

Completely-in-canal (CIC)

These are so small they are virtually invisible and preferred by those with wider ear canals. (Not suitable for severe hearing loss)


Hearing Aids do Help

hearing aids do help

The world will begin to open up again and you will find yourself hearing sounds that you have not heard for awhile. Hopefully you will feel more empowered to take an active part in your “old life” again.

Communication with others will improve and you will experience that you are not as tired from having to concentrate so hard to understand the people you communicate with.

Some of the common improvements others have experienced:
hearing aids help

“I am able to keep in contact with my family and speak to my grandchildren on the phone.” 

hearing aids help

“I don’t feel that I miss out on what’s going on around me anymore as I can now join in on conversations without having to ask people to repeat themselves.”

hearing aids help

“My wife has stopped complaining that the TV is too loud so now we can watch TV together again.”

hearing aids help

“I love music and now I can hear more clearly treble as well as bass.”



hearing aids cost

Regardless of the cause, if you suffer from hearing loss you can feel secure that there is an instrument to suit you. Today there are many options to consider and a number of styles and models available, solutions that will best meet your budget and your situation.

hearing aids

The cost range of hearing aids is as wide as the products available. What will suit you depends on the extent of your hearing loss, the style you prefer, and the technology it features. Cost also varies depending on the brand and provider. Newer models rely on more advanced forms of technology for optimal hearing and such improvements come at a cost. As a consumer, you will need to decide what instrument you want based on your own very individual needs, circumstances and of course on your budget.

Finding the right solution

When determining your budget, it is worth considering what you need and want your hearing solution to do for you, this could be based on your life style and expectations but also how active you are. It is also worth considering how much you want to invest in your hearing and how important it is to be able to participate fully in the world around you.

You deserve to hear the best you can and a hearing solution can add value to your experiences. Imagine being able to enjoy an active everyday life at work, when eating out, going on holidays and participating in social gatherings and family occasions without the worry of missing out. Why should you compromise on your hearing when hearing gives you access to the world around you, allowing you to get the best out of life?

There are hearing solutions for everyone. From very reliable, discreet solutions with great sound performance, to those that feature the latest technological breakthroughs with optimal functionality and the opportunity to connect fully to modern electronic technology.


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